Office Space Upgraded in Kraków

Overview

Switching CRMs is never easy — especially when you’ve relied on the same system for over a decade. That was the challenge Black Hills AI, a legal services company, faced when they decided to trade in Salesforce for HubSpot. They needed a smoother, more cost-effective platform that their team could actually enjoy using.

That’s where Belkins came in. From tackling a massive data migration (over 100,000 records and 20,000 attachments) to customizing HubSpot to fit Black Hills’ workflows, we handled it all. As a result, Black Hills AI managed to cut CRM costs by 50%, boost team productivity by 20%, and improve their lead-to-customer conversion rates by 10%.

About the client

Black Hills AI is the fastest-growing intellectual property service company in the industry, specializing in legal services and offering gold-standard solutions like patent renewal, docketing, paralegal support, proofreading, analytics, and annuity management. The company uses cutting-edge automation to maximize its IP services’ efficiency, accuracy, and cost-effectiveness. 

Serving both small and large corporations as well as patent practices, Black Hills AI has processed over 3 million docketing tasks automatically. Their innovative approach has redefined the industry, delivering unmatched quality while transforming how IP services are priced and delivered globally.

Challenges the client faced

Switching CRMs is never easy — especially when you’ve relied on the same system for over a decade. That was the challenge Black Hills AI, a legal services company, faced when they decided to trade in Salesforce for HubSpot. They needed a smoother, more cost-effective platform that their team could actually enjoy using.

That’s where Belkins came in. From tackling a massive data migration (over 100,000 records and 20,000 attachments) to customizing HubSpot to fit Black Hills’ workflows, we handled it all. As a result, Black Hills AI managed to cut CRM costs by 50%, boost team productivity by 20%, and improve their lead-to-customer conversion rates by 10%.